On Sunday, Inman Publisher and founder Brad Inman asked the Inman Coast to Coast Facebook community which brokerage provides their network with the best, most useful, most functional technology. Unsurprisingly, responses varied widely across the board.
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand.
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in.
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways.
Freddy Rodriguez opened the doors to RE/MAX Top Realty in Houston six years ago. In the span of a few years, his tight team of three real estate agents matured to a thriving group of over 50. When listening to Rodriguez describe his business, the impetus behind his success becomes clear: his fervent obsession with the client experience.
In the above session from Connect Now, David Collins and Alvin Newton of REAL Marketing highlight the latest data from NAR on listings and neighborhood experts and share innovative strategies that keep you ahead of the competition.
Personal connections are sincerely lacking amid COVID-19. Aren’t we all missing the handshakes, eye contact and occasional hugs exchanged while networking at industry events? With the persistent uncertainty in society since March, RE/MAX quickly pivoted to ensure our network would have the same exceptional experiences for the remainder of the year, despite not being face-to-face.
I started my real estate career in the mid-1990s and from the first day, I focused on one thing: prospecting for listings. I was fortunate to align myself with a top coaching company, and I committed to following its system. It worked — I ended up creating a huge business. But I did one thing that, looking back now, I regret.
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